Bayer looks to the digital future | Queensland country life

Chris Staff, head of digital agriculture at Bayer Australia, says digital agriculture will be key in the future.

Most of the time, a lot of people ask me why Bayer invests so much in digital agriculture.

The answer is simple, we must.

We must invest in digital agriculture to continue to deliver on our purpose, to shape agriculture to benefit farmers and consumers for the good of the Australian environment, society and economy.

Digital agriculture is the present and the future of agriculture, advancing and applying technology and data science to the best agricultural techniques and systems. It is essential to continued advances in productivity and profitability and will help solve one of the most pressing issues in agriculture, the continued sustainability of agriculture.

It’s not new either. Farmers have been embracing new digital technologies for many years, but it is now accelerating rapidly.

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Farmers recognize that it is essential to meet an ever-increasing number of challenges that require new solutions.

Agriculture – be it food, feed or fiber – faces a number of challenges.

These include feeding a growing population while reducing its impact on the environment, adapting to the effects of climate change, dwindling available arable land and increasing fluctuations in commodity markets.

Australian farmers are used to it.

Not only are they among the most innovative in the world, but they rely on conservation agriculture and regeneration techniques to improve sustainability.

This requires better economic management and on-the-ground improvements to improve soil fertility, stop erosion, maximize water and land use efficiency, and reduce the volume of pesticides and other inputs. agricultural.

Digital agriculture adds to the tools in the farmers’ arsenal, drawing data and advanced computational techniques to make more informed decisions.

When you combine remote and near-field sensing and artificial intelligence with precision equipment and techniques that use satellite technology, you hit the sweet spot for sustainable agricultural innovation.

This is where Bayer seeks to play its part, alongside our agricultural customers, whether in supermarkets, row crops or horticulture.

We will develop digital solutions for farmers, growing enough food while improving crops, soils and the environment.

It means transforming our business from a provider of inputs to a driver of results.

Our success will not be about selling more products but more solutions, delivering more profitable and sustainable harvests for this season and beyond.

We will empower farmers to work ever smarter, combining their expertise and knowledge of the land with digital tools that collect and make sense of data, providing actionable insights for better decision-making.

To support this mantra, Bayer has set clear goals.

We said 100% of product sales will be digital by 2030.

When it comes to sustainability, we will reduce the environmental impact of crop protection by 30% by 2030 and also reduce greenhouse gas emissions in crops by 30% by 2030 – alongside our customers farmers.

By combining the results of agricultural innovation with digital agriculture and putting sustainability at the heart of our concerns, we are investing in an exciting future full of opportunity.

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The story that Bayer looks to the digital future first appeared on Farm Online.

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